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=1 The Sartorialist US 13 15 7 8 5 9 10 14 81 2 High Snobiety US 13 12 5 10 4 9 9 15 77 3 the Cut* US 14 7 7 9 5 9 9 15 75 4 Fashionista US 14 11 4 7 4 8 8 9 65 5 Stylelist US 12 13 6 10 0 10 3 11 65 6 Garance Dore FR 14 9 6 8 4 8 8 8 65 7 Go Fug Yourself* US 11 13 6 7 4 8 8 7 64 8 FaceHunter UK 12 8 7 6 4 6 10 9 62 9 Style Bubble UK 14 8 6 8 4 6 8 7 61 10 the Moment* US 12 8 7 7 4 7 6 9 60 11 Fashion Tribes US 12 7 6 7 3 6 10 8 59 12 On the Runway* US 12 7 7 5 2 8 3 15 59 13 ThreadBanger US 13 7 6 6 3 7 9 7 58 14 FabSugar US 12 9 6 5 3 9 6 8 58 15 Fashionlogie US 13 8 6 7 3 7 5 9 58 16 The Purse Blog US 13 7 6 7 2 10 4 8 57 17 Racked US 12 9 6 7 3 7 5 8 57 18 The Cobra Snake US 13 8 6 6 0 8 8 8 57 19 Sea of Shoes US 13 6 6 6 3 6 10 6 56 20 The Cherry Blossom Girl FR 13 8 6 6 3 6 7 7 56 21 Selectism US 13 7 6 7 3 7 5 8 56 22 Nitrolicious US 13 7 5 7 3 9 3 9 56 23 The Budget Fashionista US 12 8 6 5 2 7 8 7 55 24 Splendicity US 13 8 6 7 3 9 1 8 55 25 Street Peeper US 13 8 6 4 2 6 9 6 54 26 ShowStudio UK 13 7 6 6 0 6 9 7 54 27 Le Blog de Betty FR 13 8 6 5 2 8 5 6 53 28 A Continuous Lean US 13 8 6 6 3 6 5 6 53 29 Refinery29 Pipeline US 15 6 6 8 0 8 2 8 53 30 Gala Darling US 13 7 5 7 2 6 5 8 53 31 Denimology UK 13 9 6 5 2 8 3 6 52 32 Stil in Berlin DE 12 6 7 4 3 5 8 6 51 33 Jak & Jil CA 13 8 5 7 0 7 3 8 51 34 Catwalk Queen UK 10 8 5 7 3 6 3 9 51 35 Fashion Indie US 12 6 3 7 3 8 3 8 50 36 Shoewawa UK 11 8 6 7 0 6 4 8 50 37 Kingdom of Style UK 12 6 5 7 3 7 3 6 49 38 Bryan Boy PH 12 8 5 6 3 6 3 6 49 39 Second City Style Blog US 12 4 5 5 1 5 10 7 49 40 Coutorture US 13 7 6 4 2 6 4 7 49 41 Who What Wear US 13 8 6 6 0 8 1 6 48 42 Fashion Toast US 12 1 6 6 2 8 6 7 48 43 A Shaded View on Fashion FR 12 7 5 8 2 5 2 6 47 44 The Coveted US 12 7 5 7 0 6 4 6 47 45 Cafe Mode* FR 12 8 6 4 2 6 3 6 47 46 Makeup and Beauty Blog US 13 6 5 6 1 7 2 7 47 47 Manolo’s Shoe Blog US 11 8 4 4 3 5 5 7 47 48 Basenotes UK 12 4 5 4 1 8 6 6 46 49 Coquette US 11 6 5 5 2 4 6 7 46 50 The Bag Lady UK 11 7 5 6 2 6 2 7 46 51 Copenhagen Street Style DK 12 6 6 4 2 4 5 6 45 52 Clutch Magazine US 13 7 5 4 1 6 3 6 45 53 SheFinds US 12 7 4 5 0 8 3 6 45 54 Beauty Snob US 11 6 5 6 2 6 2 7 45 55 Childhood Flames US 12 5 6 5 0 6 4 6 44 56 Afrobella US 11 8 5 4 1 6 3 6 44 57 Bag Bliss US 11 7 5 6 1 5 2 7 44 58 Beauty Addict US 11 7 6 3 1 5 4 6 43 59 Punky b’s fashion diary FR 12 7 5 4 1 6 2 6 43 60 Blogdorf Goodman US 12 7 6 3 2 4 3 6 43 61 Caroline Daily FR 13 7 5 3 1 8 2 3 42 62 The Beauty Brains US 12 6 3 4 1 6 4 6 42 63 Stiletto Jungle US 12 5 5 7 1 4 1 6 41 64
Trend de la cremeUS 12 5 5 5 2 4 2 6 41 65 The Fashionable Housewife US 12 6 5 4 1 6 1 6 41 66 Kristopher Dukes US 12 6 3 5 1 5 2 7 41 67 Makeup Bag US 12 7 5 5 1 5 2 3 40 68 Swipelife US 13 3 4 5 0 6 3 6 40 69 Fifi Lapin UK 12 4 5 4 2 3 4 6 40 70 Shoe Blog US 12 4 5 4 1 6 2 6 40 71 Talking Makeup US 12 5 4 5 1 6 1 6 40 72 All Laquered Up US 12 5 3 5 2 5 2 6 40 73 Fashion Pulse Daily US 11 6 5 6 2 3 1 6 40 74 Kempt US 14 5 6 4 1 5 3 1 39 75 JC Report US 13 5 3 4 2 5 4 3 39 76 High Snobette US 12 2 5 6 0 6 2 6 39 77 Flypaper* US 12 4 5 4 1 5 2 6 39 78 What I Wore* US 12 4 5 4 1 5 2 6 39 79 Karla’s Closet US 13 4 5 2 0 6 3 6 39 80 Purse Page US 11 3 5 4 1 7 1 7 39 81 Hint Blog — 12 3 5 3 0 5 9 1 38 82 Styleclicker DE 12 5 6 3 1 5 4 2 38 83 The Fashion Bomb US 13 6 5 4 1 6 1 2 38 84 On the Daily US 14 3 6 4 1 5 2 3 38 85 Mens Rag US 12 5 6 5 1 4 2 3 38 86 Erika Palomino BR 12 4 5 4 0 5 2 6 38 88 Glam Chic* US 12 4 5 4 1 5 1 6 38 88 Musings of a Muse US 13 4 4 3 2 5 1 6 38 89 Beauty Blogging Junkie US 12 4 5 5 1 4 1 6 38 90 Sassybella AU 12 4 5 4 1 4 2 6 38 91 Independent Fashion Bloggers US 14 8 5 4 0 4 1 2 38 92 bored and beautiful DE 13 5 5 3 1 5 3 2 37 93 College Fashion US 12 5 5 3 1 7 2 2 37 94 Ponystep UK 11 11 5 3 0 3 2 2 37 95 Miss at la Playa ES 12 4 5 4 3 4 2 3 37 96 Style Rookie US 11 4 5 5 0 4 5 3 37 97 Fashion is Spinach US 11 7 5 3 1 3 4 3 37 98 Denim Blog US 12 4 4 3 1 6 1 6 37 99 A Few Goody Gumdrops US 10 5 5 5 2 3 1 6 37
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Blogging is back, thanks to Posterous | Blog | Econsultancy
Posted 12 August 2009 13:21pm
by Chris Lake
with 5 commentsWe’ve heard lots of talk about the death of blogs and blogging, with fingers invariably pointed at the likes of Twitter and Facebook. The truth is a bit more straightforward. Blogging was never really as big as everybody said it was.
Well, here’s the good news: blogging is back. Except now it’s called microblogging. And it’s great.
First, let’s consider the so-called ‘death of blogging’. Here’s a fact: for every one blog set up and maintained there are – give or take – 99 others that haven’t been updated in the last week. Even Technorati, the blogosphere’s number one cheerleader, said there were only 5m active blogs out of 133m.
Before you question my maths note that Technorati’s measure of ‘active’ amounts to one post in the last three months. That’s about as active as a sloth bear. Let’s also factor in spam blogs, which automatically republish RSS feeds to generate tiny amounts of revenue from Adsense. They plague blog platforms and Google results, and they also skew the data (can these automatons really be considered ‘active’?).
Now consider the parallels with Twitter, which also has its fair share of passive users. While it is difficult to see the exact picture, there are some ideas out there about the amount of inactive accounts on Twitter. A report by Hubspot (PDF) found that:
- Almost 80% of users hadn’t included a homepage URL:
- Almost 76% of users had no bio whatsoever.
- Around 55% of users weren’t following anybody, and almost the same number had no followers.
And you know what: this is to be expected. Just think about how many websites you have registered for over the years, compared with how many you actually use. People check things out, and some of these things stick. Others don’t…
It isn’t Twitter’s fault!
Why don’t more Twitter users have their own blogs? It’s not as if they’ve nothing to say, based on their Twitter usage patterns. I think the main issue with blogging – compared with Twitter – is one of ease and access. We all tune into Twitter through any number of different applications. I primarily use Tweetdeck, Tweetie and Bitly, and they make accessing and posting tweets incredibly easy.
So what happens when you make it easy to publish blog posts? Would more people start to regularly blog? I reckon so, and thankfully there is a microblogging platform that solves this problem.
Enter Posterous
Posterous has plenty of things going for it and I suggest you spend five minutes checking it out, for the reasons explained below.
Before we dig into a little detail it is worth mentioning another microblogging platform, called Tumblr (this post was originally going to be called ‘Microblogging smackdown: Posterous vs Tumblr’). Tumblr allows you to quickly set up and customise a blog. But Posterous works differently, and I don’t think they’re directly comparable. In any event Jennifer Van Grove did a ‘Posterous vs Tumblr head to head’ at Mashable, which covers this subject in a lot more detail than I was going to.
So here are eight reasons why I think you’ll like Posterous, and why you should take a closer look at it:
Posterous has reduced the pain involved in publishing
Ok, get this: you can post by email. The subject line becomes the headline, the body text the article text. It’s simple, and it’s very fast. Genius. This is one feature that will be copied elsewhere. But until then this is a key advantage of Posterous, and it makes it incredibly easy to add post to your blog. Publishing is easy as writing an email.
Posterous has significantly lowered the barrier to entry
You want to try to create a Posterous blog? Well check out this innovative sign-up procedure: there isn’t one. You can upload a post right now, without needing to fill in lots of forms beforehand. It’s a kind of genius… a buy now, pay later approach to attracting new users. Give it a whirl.
Posterous supports and makes sense of rich blog posts
Posterous makes very light work of images, audio and video. If you attach pictures to your post, Posterous will automatically create a gallery-based post. If you click the toolbar bookmarklet (‘Share on Posterous’) on a YouTube page it will grab the video and embed that… no need for copying and pasting embed codes. Audio files are dropped into an MP3 player, so the reader can play them on the spot. All of this is nothing short of brilliant.
Posterous loves documents
As well as video, images and audio files, you can send Posterous Word documents, Powerpoint files and PDFs (among other files types). No problems. It uses iPaper to embed Word files into posts, transforming Posterous into a kind of personal version of SlideShare.
Posterous will post to your other social media sites
You can use Posterous is a conduit to easily publish your content elsewhere. If you have a Flickr account, it will automatically add pictures to your photostream. If you use Twitter you can tell Posterous to tweet any new posts. Facebook minifeeds can be updated in the same way. It also supports a lot of other third party blog platforms (including WordPress and Tumblr). Go see.
Posterous supports group blogging
Multiple authors can post to Posterous directly from the web, or from their individual email accounts. As far as collaborative blogging is concerned, this is win win. Blogs can be private, should you want to keep your thoughts behind closed doors.
Posterous has some limitations
So it’s not all good news. Specifically, there is a major lack of customisation options in Posterous, but the team behind the site says it is working hard to make these happen (“customisation is coming soon”). Thankfully the minimalist theme applied to all Posterous blogs isn’t remotely offensive, so it gets a pass. You can however customise the URL of your account if you have your own domain name.
Posterous makes richer bookmarking easy
I have started a Posterous blog as a kind of video and image-based scrapbook, pretty much for my interests beyond work. I use Twitter as a sharing and communication tool, but also as a bookmarking resource where I tweet various notes to self and things to check out later. Often I want to post things outside of the scope of the internet industry, or to bookmark richer content (for myself, rather than the crowd). Posterous is going to neatly fill that gap for me.
Is Posterous innovative? A fad? The saviour of blogging? Share your view by leaving a comment below…
[Image by Solacetech via Twitter, various rights reserved]
Chris Lake is editor in chief at Econsultancy, entrepreneur and long-term internet fiend. Follow him on Twitter or connect via Linkedin.
perchè mi piace posterous 🙂
25 things journalists can do to future-proof their careers | Blog | Econsultancy
Start a blog. Publishing anything on the internet used to be difficult, due to content management systems that were about as user friendly as Satan. They left a bad taste, but it’s all change nowadays. It has never been easier to publish all kinds of content online. You don’t believe me? Try Posterous, which allows you to post articles online via email. Start your own personal blog today. Or better still, start a subject-themed blog. This will be very empowering if you haven’t done it before. Posterous will have you blogging within five minutes, and you don’t even need to register and sign in to start publishing.
Mica male :))
[grazie a GG per il consiglio]
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